Discover the Power of Print

Learn about success stories from clients we’ve helped to utilize print to accelerate their business.

Case Studies

Lead/Enrollment Nurturing Case Study for University X

Business Situation

University X, which has multiple brands and multiple ground locations, engaged CPMI Solutions to develop a program which
would increase interviews and enrollments. The targeted stages within the sales funnel were:

• “New leads”
• “Post Interviews”
• “Enrollments”

In the first phase of implementation, CPMI recommended introducing direct mail touches to compliment other marketing
activities already conducted by University X, such as emails and outbound admissions phone calls….

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