Last Updated: May, 2022
CPMI acts as an agent on behalf of their clients to distribute targeted marketing messages to clients’ customers whether they be current, previous, or even potential customers of our clients. Clients may provide their customers’ information to CPMI, or CPMI may procure lists of customer information from commercially available sources on behalf of their clients. CPMI does not own clients’ customer information, and does not use the information for any other purpose than to distribute marketing messages as directed by their clients. This means CPMI would never contact an individual from our clients’ customer files for the purpose of promoting CPMI or its services. Similarly, CPMI would never contact an individual from one client’s customer file with a message promoting another client and their services. Each clients’ customer file is proprietary to them, and is treated as such by CPMI.
Customer files shared with CPMI by CPMI’s clients, or procured by CPMI on behalf of and for use by their clients, may contain personally identifiable information. This information includes, but is not limited to: first and last name, mailing address, email address, age, and sex.
Personally identifiable information from customer files is stored by CPMI on secured servers located in the United States of America. Access to information stored on these secured servers is restricted and is governed and controlled by CPMI.
CPMI may use the data contained in customer files in a number of ways. Data may be sorted and segmented to provide targeted messages by segment, and name and physical or email address will be used for delivery by US Postal Service or other electronic means. In the case of emails, CPMI may collect disposition information like whether or not the email was opened or if links within the email were clicked on. For either traditional mail or email, CPMI may also use customer information to create reports to evaluate campaign effectiveness, but this information is only ever shared with the client to whom the customer data belonged.
If an individual wishes to be excluded from any marketing communications sent by CPMI on behalf of a client, they may contact us at email@example.com or may contact the client through their designated channels. Requests submitted to CPMI will be shared back with clients.