Author Archives: CPMI Solutions
The Psychology Behind Personalized Direct Mail: Why It Works
In recent years, marketers have been prioritizing personalization in their direct mail campaigns more and [...]
Jan
Overcoming Common Challenges in Direct Mail Marketing
Direct mail marketing is a well-established and effective strategy for reaching potential customers. Even given [...]
Jan
5 Direct Mail Practices to Expand Your Marketing Strategy
Direct mail marketing continues to evolve, utilizing updated technology to create the perfect personalized campaign [...]
Dec
Maximize Your Company’s Marketing With Direct Mail Services
When developing their strategies to boost marketing to the next level, companies are chasing one [...]
Dec
Elevate Your Direct Mail Marketing With a Direct Mail Solutions Company
Have you tried direct mail marketing in the past, and it didn’t quite deliver the [...]
Nov
Direct Mail Tracking—Enhance Your Marketing Efforts
The USPS reports that direct mail volume continues to significantly increase across the United States. [...]
Nov
Combating Digital Fatigue in Your Marketing Mix
Digital fatigue is a substantial issue when developing marketing and advertising approaches, due to the [...]
Nov
Enhance Marketing Efforts With Modern Direct Mail
A significant number of American consumers prefer hearing from brands via mail because it’s more [...]
Nov
Effective Ways to Increase the Average Direct Mail Response Rate
While some things are measurable, other factors that impact average direct mail response rates may [...]
Oct
Factors That Affect Direct Mail Results and Responses
There are numerous factors that can impact the success or failure of a direct mail [...]
Oct