Author Archives: CPMI Solutions

The Art of the Follow-Up: Lead Nurturing for Long-Term Success

It’s not easy to win leads on the first try—if it were, every business would [...]

Designing Creative Direct Mail Packaging for Maximum Impact

Most businesses pour countless hours into crafting the perfect direct mail message for the perfect [...]

From Development to Delivery: How the Best Direct Mail Campaigns Are Created

With recent advancements in technology, tools, and marketing strategies, it might seem like creating a [...]

Tired of Low Response Rates? Innovative Direct Mail Ideas to Promote Engagement

Have you ever invested weeks planning a direct mail campaign—only to discover that your response [...]

The Process of Creating High-Converting Direct Mail Campaigns for Medicare Enrollment

Successful marketing campaigns don’t happen by chance. They begin with a strategic plan and specific [...]

The Impact of High-Quality, Recruitment-Focused College Brochures 

All year long, higher education institutions gear up for college application season. They’ve got their [...]

The Future of Direct Mail Marketing in the Banking Sector

Good marketers are constantly looking for ways to innovate and to reach consumers in a [...]

Avoiding Common Mistakes When Implementing Digital-Aligned Direct Mail Campaigns

Direct mail campaigns versus digital marketing—it’s the old stepping aside to make way for the [...]

From Inbox to Mailbox: Leveraging Direct Mail for SaaS Customer Acquisition

SaaS (Software as a Service) companies have traditionally relied on digital marketing strategies to acquire [...]

How Home Service Companies Can Increase Bookings With Direct Mail

Are you tempted to focus all your marketing efforts on online strategies—like social media and [...]