A significant number of American consumers prefer hearing from brands via mail because it’s more tangible than digital ads. While direct mail marketing is an effective tool for reaching target audiences, modern direct mail processes use new strategies that do more than simply sending out mail to their list of customers. These new approaches truly engage customers and drive results.
Here are some innovative direct mail strategies that businesses can use to better reach their audiences:
QR Code Interaction
Direct mail marketing has been around since 1872, but that doesn’t mean it can’t be integrated into the modern digital age. As technology advances, so can your marketing strategy. QR codes are one example of how marketers bridge the gap between physical mail and digital media for a more modern approach.
By including a QR code in a direct mail piece, businesses can engage customers with a mobile-friendly experience, and the tracking capacity of a QR code provides insights that can be used to personalize future campaigns.
An Exclusive Experience
Customers feel valued when they receive mail with their name on it. However, addressing your customer personally is no longer just about their first name in ink. Modern direct mail processes open up the opportunity to include unique features such as personalized images or personalized URLs that direct recipients to specific landing pages or online platforms.
Going the extra mile to make a mail piece that is unique and inviting creates a feeling of exclusivity, which can increase engagement. In fact, it was reported among surveyed marketers that exclusive experiences are a critical component in fostering brand loyalty.
A Bit of Creativity for a Big Impact
In the digital age, it’s easy to get lost in an endless sea of emails and ads. Marketers who use modern direct mail processes stand out from the competition by using original designs and messaging to make their mail pieces shine. Here are a few examples you can try to enhance the visual creativity of your campaign.
- Use an exciting design for the important portions of your message to grab your customer’s attention.
- Incorporate clever word choices that stand out to make your mail piece even more appealing.
When used effectively, these modern direct mail strategies can both engage customers and deliver tangible results that enhance the success of any marketing campaign.
Be Consistent
When you see certain color combinations together, you typically think of the brands associated with those colors. Likewise, you want to stick to your brand’s colors as much as possible in your marketing efforts so that when people see your direct mail pieces, your company is the first thing on their mind.
The key to any successful marketing campaign is consistency, and direct mail is no exception. If you want to make sure your message sticks, it’s important to send out mail pieces regularly, integrating consistent design and brand messaging. Modern direct mail processes are here to help your brand shine above the rest.
CPMI Solutions: Where Direct Mail Marketing is Enhanced
At CPMI Solutions, we specialize in helping businesses succeed with direct mail marketing. Our team of experts can guide you to the best modern strategies for your business and create high-quality campaigns designed to capture your audience’s attention.
Our wide range of printing and mailing services guarantee your direct mail will be memorable. And our modern data strategies and advanced processes can help ensure you’re targeting the right people with the right message—so you can be sure your campaign is as effective as possible. Get in touch with us today to learn more about how we can help you capitalize on the power of direct mail marketing.
