DIRECT MAIL
INTELLIGENT MARKETING MAIL
Prospecting Mail
Re-Engagement Mail
- We offer several packages to re-engage with previous customers who may or may not have converted into sales. Your best performing campaigns will always be with individuals who are already familiar with your products or services.
LEAD GENERATING MAIL
PROSPECTING MAIL
- Our strategists pinpoint the right lists and messages to send to potential new customers.
- We leverage our relationships with the best list brokers to find the specific audiences that you want.
- We segment and track both lists and creative messaging so you can optimize and maximize inquiries.
- With our retargeting direct mail our full-service solutions continue after your pieces are mailed. We monitor, track, deliver leads, provide performance metrics, and share ROI calculations.
REACTIVATION MAIL
- Generate new sales opportunities by sending offline messages to your in-house lists.
- Re-engagement mail is a predictable and sustainable channel to generate high-quality leads.
- Our address append services provide residential addresses when you have incomplete data.
- Segment and change your messaging based on previous purchases, or by the length of time since a prospect’s initial interest.
Get noticed by a new pool of customers
CPMI Solutions has emerged as a widely respected, strategic direct mail company. Our campaigns are designed to generate exclusive inquiries and find you new customers from untapped sources.
FAQ'S
Our teams are trained digitally, but specialize in the world of offline marketing, using mail. We understand how a variety of marketing channels work together so you can grow your business by using tried and true strategies that are relevant and customized to your business and industry.
This depends on a variety of factors. Number of pieces, creative formats, will lists be procured, or will we mail your in-house list? We like to keep you involved in the process by providing digital samples for your team to review. We typically print and mail within 5-7 business days from your final composition approval. Delivery times to mailed recipients are then based on the postage class you select.
CPMI provides free strategic campaign consultations to determine your marketing goals. When needed, we’ll recommended demographics to target, along with overlaying interests, behaviors or how to best use previous purchase information.
Prior to a mailing, we’ll work with you to define the measurements of success. Once a campaign has mailed, we provide regular campaign reporting. Reply cards, lead scanning and delivery, coupon/redemption codes, trackable phone numbers, landing pages and attribution models all contribute to the metrics we share.
Direct Mail is still considered one of the most effective ways to attract new leads, build relationships, and increase sales. Offline mail authenticates and brand and shows investment into the relationship with the customer.
Choose from a wide range of formats, including postcards, tri-fold brochures, letters, self mailers, infographics, certificates, surveys, pop-ups etc. Use personalization to make your campaigns even more effective and achieve strong results.
Yes, we provide free strategic campaign consultation, print the creative and deliver it to the post office. From day one, you’ll receive direct access to results-driven marketing professionals and a team of production experts that understand the need to stay on brand.
We’ll always advise on the best formats and messages to meet your objectives. Whether we provide the creative or simply assist in updating your existing designs for production, you can be sure that your messages will get seen.