Direct Mail Statistics: What They Say About the Success Rate of Direct Mail Marketing
Despite the rise of email and other forms of digital advertising, direct mail still stands out as one of the most successful methods available to reach potential customers today. There are several reasons for this, but beyond that, there are valuable statistics and analytics to prove it.
Between personalized direct mail, direct response campaigns, and the introduction of new technology, direct mail marketing continues to be a powerful tool for marketers. But instead of telling you, we can show you:
Proven Success Rate of Direct Mail Marketing
When it comes to proven direct mail success rates, the numbers don’t lie. According to the Data & Marketing Association, direct mail saw a 96% engagement rate with consumers in 2019 and a generous 9% return on investment. Whether people engage by direct response, direct mail order, or even direct mail plus digital combinations, the results remain impressive.
These direct mail statistics show that direct mail remains an attractive marketing option with the ability to generate direct sales results and drive interest in a business’s services or products. And in turn, it’s something that should seriously be considered for your business.
What This Can Mean For Your Marketing Efforts
By now, it’s clear from direct mail statistics that it’s a successful way of advertising. However, the key to truly mastering direct mail marketing lies in leveraging the power of direct mail technology while keeping its functionality in mind:
1. Cuts Back on Digital Advertising Costs
Direct mail provides a direct marketing channel that’s cost-effective and does not require expensive or sophisticated software. With its potential for direct access to customers who may be unfamiliar with digital advertising, it can yield higher returns than mobile or web campaigns, just as the stats suggest.
2. Provides A Personal Touch
The direct mail format gives direct marketers the ability to reach their customers on a personal level. By creating personalized direct mail pieces, direct marketers can create an emotional connection with their target audience and increase customer loyalty and satisfaction.
3. Increases Brand Awareness
With direct mail, you can build brand awareness in multiple ways such as giving out promotional items like flyers or discount cards to potential customers. This allows you to create campaigns that are tailored to your target market and that can increase your brand exposure.
4. Generates Direct Sales Results
With engaging calls-to-action and personalized content, direct mail campaigns can make it easier for customers to find what they’re looking for and convert them into paying customers. There’s nothing quite like direct mail to help you reach your sales goals.
Whether it’s for lead generation, direct response marketing, or simply building brand awareness, direct mail has a proven success rate that can’t be ignored. That being said, direct mail is only as successful as the strategy behind it—which is why it’s important to work with direct mail experts like CPMI Solutions to ensure your direct mail campaigns are engaging, strategic, and successful.
Experience the Statistics For Yourself With CPMI Solutions
At CPMI Solutions, direct mail is our business and we have the direct mail statistics to back it up. We understand the power of direct mail marketing and how to leverage it for maximum ROI. Our direct mail services are designed to get your direct mail campaigns in front of the right people with the right message at an affordable price.
Our experts have the experience and know-how to create, strategize, print, and distribute direct mail pieces that are attention-grabbing and effective. Ready to see direct mail statistics in action? Contact us today and let’s get started on your direct mail campaign!